Highlights
| Issue Size – 6,096,866 shares | Issue Open/Close – 08 Dec. / 10 Dec., 2025 |
| Price Band (Rs.) 185– 195 | Issue Size (Rs.) ~ 12,889 mn |
| Face Value (Rs) 1 | Lot Size (shares) 76 |
Wakefit Innovations Limited (WIL) incorporated in 2016, is a Indian D2C (Direct-to-Consumer), home and sleep solutions company, best known for its high-quality and affordable range of mattresses, furniture, and home decor products.
WIL is a full-stack vertically integrated company, enabling them to control every aspect of their operations, from conceptualizing, designing and engineering products to manufacturing, distributing and providing customer experience and engagement.
The company ranks among the top three in India’s organised mattress market by FY24 revenue. It earned first place among D2C players with over five years of operations in the Home and Lifestyle category at the 2022 Forbes India Awards for D2C Disruptors.
Out of the total proceeds from the offer, ~Rs. 308 mn would go towards capex for setting up new stores, ~Rs. 1,615 mn would go towards lease, sub-lease, and license payment and ~Rs. 154 mn would go towards capex for new equipment and machinery, ~Rs. 1084 mn would go marketing expense and ~Rs. 610 mn would go towards general corporate purposes. While ~Rs. 9,117 mn would go towards existing selling shareholders of the company.
Key Highlights
- India’s Home and Furnishings market, estimated at Rs. 2.8 tn in 2024, is projected to grow to Rs. 5.2 tn by 2030, reflecting a growth at 12 pct CAGR. This growth is driven by the expansion of organized retail, increasing online penetration, and a growing trend toward premiumization.
- The company has developed a full-stack vertically integrated model that reflects cohesive business approach, maintaining control over every stage of the product lifecycle. They eliminate inefficiencies and intermediary costs by managing the entire product journey.
- The company’s research and development (R&D) – driven development process, covering conceptualisation to pilot testing, enabled it to launch 3,070 stock-keeping units (SKUs) in FY25 and 2,333 SKUs in FY24, with small-batch production used to assess demand before scaling.
- WEL claims to invest in advanced design and technology development, reflected in products such as its temperature-regulating Regul8 system and the contactless sleep-tracking Track8 device.
- The company uses computer-aided design/computer-aided manufacturing (CAD/CAM) systems, cloud-linked design updates, automation technologies, and a structured supply chain network, including one mother warehouse, seven inventory holding points (INHPs), and 18 points of delivery (PoDs), to manage production and logistics.
- WEL runs five manufacturing facilities equipped with imported machinery and automated systems, supported by data analytics tools, ISO/IEC 27001:2022-certified data practices, and dedicated teams for installation, product testing, and operational optimisation.
- The company’s core strategies includes (i) Increase consumer base and their transaction frequency by expanding product listings and seller base (ii) Further invest in technology and product development and enhance AI capabilities (iii) Deepen ability to make e-commerce affordable and accessible (iv) Increase cash flow generation by enhancing platform monetization (v) Drive innovation through Horizon 2 Initiatives.
- Sales of the company has grown by 24 pct CAGR in over FY23-25 and EBITDA turned around from Rs. (931) mn in FY23 to Rs. 591 mn in FY25. During FY25 the sales of the company jumped by 29.1 pct YoY to Rs. 7,004 mn. While EBITDA of the company grew by 70 pct YoY and EBITDA margin expanded by 110 bps to 4.6 pct YoY in FY25. During FY25, the company reported loss of Rs. 350 mn, against loss of Rs. 151 mn in FY24.
Key Risk
- Despite reporting steady growth in sales, company incurred losses over the last three years. If company is unable to generate adequate revenue growth and manage expenses and cash flows, they might continue to incur significant losses in the future.
- The company does not have long-term agreements with its suppliers for raw materials, and an increase in the cost or a shortfall in the availability of such raw materials could have an adverse effect on its business.
- Under-utilization of manufacturing capacities over extended periods, or significant under-utilization in the short term could increase cost of production and operating costs and adversely impact business.
Financial Performance
| (In Rs. million, unless otherwise stated) | FY23 | FY24 | FY25 | Q1FY26 |
| Revenue from Operations | 8,126 | 9,864 | 12,737 | 7,240 |
| EBITDA | -931 | 349 | 591 | 859 |
| EBITDA Margin % | -11.5% | 3.5% | 4.6% | 11.9% |
| Profit /Loss | -1,457 | -151 | -350 | 356 |
| Profit/Loss Margin % | -17.9% | -1.5% | -2.7% | 4.9% |
| RoNW % | -28.8% | -2.8% | -6.7% | 6.4% |
| RoCE % | -20.5% | 0.3% | -0.7% | 6.0% |
Valuation
Wakefit Innovations Limited designs, manufactures, and sells mattresses, furniture, and home furnishings. Its product range includes memory foam, latex, and spring mattresses with options such as dual comfort, roll-up, and foldable models, as well as beds, sofas, wardrobes, tables, seating, kids’ furniture, pillows, rugs, curtains, kitchenware, decor items, and other household essentials. At the upper end of the price of Rs. 195, the issue quotes P/E of 90x on annualized earnings of FY26E. The issue looks fully priced. One can avoid this issue.
Disclaimer: The views shared in blogs are based on personal opinions and do not endorse the company’s views. Investment is a subject matter of solicitation and one should consult a Financial Advisor before making any investment using the app. Making an investment using the app is the investor’s sole decision, and the company or its communication cannot be held responsible for it.
